Writing A Winning Elevator Pitch

How do you write a good elevator pitch?

Imagine this.  You are in an elevator (or lift as we like to call it in Australia) and the CEO of the company where you really want to work at gets in.  She looks at you and smiles.  You say hi and she says hi back.  She then asks “what do you do?”.  This is your chance.  All that you need to do is wow her with the value you will add to her team.  You have 30 seconds.  GO!

Ummmmmm.  If you’re like most people you wont really know what to say and will probably fumble and blow your chances of impressing her.  Don’t worry though, we have the winning formula so you can have a polished elevator pitch and be ready to impress.

Writing a winning elevator pitch is hard.  You need to be able to give the listener the relevant information in a super concise way.  I find that the below structure comes in very handy when writing a winning elevator pitch.


Who are you?  Outline exactly what you most want the listener to remember about you.


What value can you add?  This is your tag line.


Why you over others?  This is the place to talk about what makes you unique.


What is your career goal?

End on a positive note.

Leave the listener with a positive thought and if appropriate ask an open question to engage a conversation.

Here’s some bonus Elevator Pitch Tips

  1. Keep it short. 30 seconds is a good guide
  2. Pitch yourself, not your ideas. 
  3. Don’t use technical terminology, acronyms or jargon.
  4. Practice, practice and more practice.
  5. Keep it current and update your elevator pitch regularly.

Now that you know how to have a winning elevator pitch you can truly show just how impressive you really are.  YAY!

If you want some assistant with your Elevator Pitch why not drop an email to the team at Y Executive at hello@www.yexecutive.com.  We are happy to help!

Skye London

Career Coach | Career development | Job Search

Skye London is Co-founder and Lead Career Coach at Y Executive. With a passion for coaching and extensive experience in all things recruitment Skye has developed a reputation as the go to person for help with your career.
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